The 152,000 m2 development will house a retail and leisure mall, art gallery, conference centre and the 150 rooms 5 Star Radisson Hotel. The project is the landmark development within the overall regeneration of Perm’s Kama River Promenade and central Esplanade park.
The vision for the external form is to create a distinctive identity more akin to a major public building to attract retailers and the general public, taking a lead from Perm’s culture of performing arts and civic sculptures. The façade takes inspiration from the folds of a ballerina’s skirt, recalling the period when the world-renowned Bolshoi company was based in the city. It will create a unique identity and form a piece of modern architecture that complements the historic buildings of the district.
The massing has been articulated as a series of volumes, to reduce the overall scale of the ‘retail box’ and to create a scale that relates more to the existing streetscape. It provides a significant advance in the design of retail facilities in Russia, where simple, single entrance boxes are prevalent. The dynamic, multi-level form and routes through the building that relate to external pedestrian streets will give residents of and visitors to Perm an entirely new shopping and leisure experience and create a destination within the city for people to meet, shop, relax and be entertained all year round.
Construction of the first phase commenced in the first quarter of 2020 with completion due in the third quarter of 2021.